Catawomp
Brand Identity
Client: Awaken Journeys
Services: Art Direction, Brand Strategy, Brand Design
Photography: Lo Storer
With the belief that everything we need is of the Earth, Virgin Suncare, is a beauty brand that transforms natural remedies of timeless tradition into health and self care ritual. The brand is centered around organic Extra-Virgin Olive Oil and the daily ritual of slathering yourself in it, common to those in the Mediterranean. The oil along with 8 other botanical ingredients are all sourced from organic farmers in Italy and each batch of oil is made in small quantities to preserve purity. The task was to create an identity that spoke to this natural and intuitive tradition of bathing in oil with elegance, romanticism and a bit of whimsy.
