Tejesta
Brand Identity
Client: Tejesta
Services: Art Direction, Brand Identity, Illustration
Website: Darkroom Agency
Tejesta is a design-centered eyewear brand based in Miami, FL specializing in small-batch eyewear inspired by the rugged American West, artisan collections, and the Art Deco architecture of the Miami area. We worked together to refine the brand aesthetic and build out an identity that pays homage to their unique craftsmanship, line inspirations, and service goals.
Logo Design & Identity
Inspired by Southwestern motifs and Native American art, we made a variety of primary and secondary logos that allow for the brand to expand and contract when needed. Tejesta pays homage to Native American culture and art, not only in branding but by providing a pay-back system to indigenous tribes.
Custom Illustration
We built out a hand-drawn illustration pack for the brand comprised of Southwestern motifs to be used for T-Shirt designs, stickers, hand-made rugs, woven blankets, and digital assets.
