Studio Virgo
Brand Identity
Client: Studio Virgo: Louise Jacobi and Greyson Kirby
Services: Art Direction, Brand Identity, Illustration
Louise & Greyson have worked in the world of luxury interior design for over two decades. Through the years they have both worked with brands like Ralph Lauren, Holly Hunt, and Calvin Klein just to name a few. Together they joined forces to embark on their own journey delivering an interior design service and product line that live both in the luxury design space and the wellness world.
Studio Virgo exists to elevate physical space into a sanctuary and cultivate conscious awareness surrounding the power of the material we live with and the roles these materials play impacting our health and wealth.
Visual Identity
Inspired by motifs of Western Astrology and luxury interior design, we made a variety of primary and secondary logos that allow for the brand to expand and contract when needed. The Studio Virgo wordmark was built as a custom type with icon variations that supplement the brand identity for smaller use cases. The type palette is a reflection of new-world and old-world fonts balancing the modern aesthetic and century-old weaving techniques of the garments themselves.
Illustration
We built out a hand-drawn set of illustrations that emphasize the divine feminine, the celestial influence of Virgo, and natural healing to be used on web, social, and printed materials.
