Pasque
Identity & Website
Client: Populus
Services: Brand Identity, Messaging, Print & Web Design
Creative Director at 970 Design
Pasque offers refined seasonal cuisine in an elevated dining experience on the ground floor of Populus, emphasizing sustainability through initiatives that reduce food waste and carbon footprint. The first floor is designed to reflect a forest floor, providing a calming escape from the street. The interiors use repurposed and consciously sourced materials to further minimize environmental impact.
Our branding for Pasque encapsulates its commitment to seasonality and fine dining, featuring a robust brand system that includes a logo, color palette, messaging, and a website inspired by the resilient pasque flower. The menus, made from ethically sourced paper, highlight seasonal dishes and enhance the dining experience.