Nicewonder Farm
& Vineyards Campaign
Client: Nicewonder Farm & Vineyards
Services: Brand Identity, Messaging, Campaign Strategy & Design
Photography: Mohsin Kazmi
Creative Director at 970 Design
We worked with the Nicewonder team to capture the spirit of Appalachia and translate into a brand as intentional as the property itself. We established clear messaging tactics, fine-tuned their audience, and reworked key pieces of their brand such as logo suite, color palette, type palette, and most importantly, how to apply it.
Following a rework of the brand, we developed an evergreen campaign that distilled the property into its most iconic moments, highlighting the vineyard, the ease of a weekend retreat, and the tranquility of this expansive land. Our campaign was deployed across email marketing, print and digital advertising, search, and the website that continually invited new and returning guests back, again and again.
We developed a campaign strategy that spoke directly to Nicewonder’s diverse audience by crafting category-specific creative tailored to their passions and interests. For travelers drawn to refined comfort, we showcased The Inn as a luxurious escape with vineyard views and elegant design. Adventure seekers were enticed with The Yurts, highlighting the rustic-meets-luxury experience of sleeping under the stars without sacrificing amenities.
Wine enthusiasts were invited to explore The Vineyard through stories of award-winning vintages and immersive tasting experiences. By aligning each message with imagery and copy that spoke to its audience, we created a campaign that felt personal, relevant, and authentic to the Nicewonder experience.
