Elderberry Syrup
Packaging Design
Client: Potions N’ Motions x Gail’s Cupboard
Services: Art Direction, Illustration, Packaging Design
This home-brewed magical recipe was created by an inspirational herbalist hailing from Pennsylvania, Gail Weinberger, the founder of Gail’s Cupboard. Gail has been refining this recipe for over a decade to extract the most beneficial syrup for preserving and protecting your immune system. Potions N’ Motions, an LA based herbal medicine company, collaborated with Gail’s Cupboard to bring this product to their West Coast market. Working in tandem with both brands, we designed and illustrated a label inspired by vintage botanical drawings, heritage hand lettering, and old world apothecary bottling.
