As Archetype Distillery transitioned from Denver to the Vail Valley, we refreshed their brand to align with the region’s refined sensibilities while preserving the playful curiosity at the heart of their identity.
We modernized their signature “A” mark, introduced a custom “Distilled with Wine Grapes” badge, and redesigned their packaging with bespoke illustrations on custom fabricated bottles, that highlight the unique story behind each spirit. The updated brand extended into space and experience—through lifestyle photography, videography, merchandise, menus, and signage—bringing Archetype’s artful spirit to life across every touchpoint.
